From March 26 to April 19, MGM joins forces with Yuewen Group to bring popular IPs to the bustling heart of Macau, inviting everyone to explore the Barra District and its World Heritage sites, and to create their own city walk in Macau with the most beloved characters.
Get the exclusive merchandise at the Yuewen IP Pop-up Store, indulge in a "Meowstery" afternoon tea at Anytime of MGM COTAI, and hop aboard the Themed Macau Cruise and Themed Bus. And what’s more, you can enter the lucky draw for a chance to win limited-edition gifts and Themed Macau Cruise tickets by collecting stamps at designated attractions or spending at participating merchants!
Don’t miss the highlight on March 29 – a star-studded IP cast featuring characters from The King’s Avatar, Lord of Mysteries, The Unruly Immortals, and The Outcast, will shine at the 2026 Macao International Parade.
Event Schedule
| Activity | Location | Remarks |
| Yuewen IP Hopping Adventure & Pop-up Store | Barra District & World Heritage Sites | See details in below table* |
| Themed Macau Cruise | Barra Pier ⇄ Coloane Pier | Experience Macau from the sea with IP elements. (Ticket required) |
| "Lord of Mysteries" Meowstery Pop-Up Café | Anytime, MGM COTAI | Features Meowstery macarons, cakes, and a daily limited tea set with exclusive postcards and blind boxes. |
| Yuewen IP Parade Formation
| 2026 Macao International Parade | Parade Route & Local Communities |
| Themed Bus | Barra ⇄ New Yaohan ⇄ Ruins of St. Paul's ⇄ MGM COTAI | Themed bus featuring The King’s Avatar and Lord of Mysteries. |
City Walk Route: Yuewen IP Hopping Adventure
Date: 3/26 – 4/19 | Location: Barra District and Surrounding Neighborhoods
This route connects Macau’s World Heritage sites, iconic attractions, and local merchants. Visit landmarks like the Maritime Museum, Barra District, Rua dos Ervanários, Chapel of St. Francis Xavier and Lilau Square to take pictures with the giant IP inflatables and collect stamps. Stamp collection is also available at 12 local cultural and specialty shops at MGM MACAU, MGM COTAI, Rua das Estalagens, R. da Felicidade, and more spots, allowing visitors to experience the multifaceted charm and deep cultural roots of Macau as a diversified cultural tourist destination.
Yuewen IP Pop-up Store Date: 3/26 – 4/19 | Time: 11:00 – 19:00 | Location: Barra District
The Barra District becomes the ultimate sanctuary for fans! The pop-up store features fiberglass sculptures of eight classic Yuewen IPs, a giant inflatable of Ye Xiu, and exhibition zones for The King’s Avatar, Lord of Mysteries, The Outcast, and JiangJiang, along with official merchandise.
During the campaign period, the “Yuewen IP Industry Forum” will also be held, bringing together industry leaders to discuss the IP economy and the evolving anime format, and building momentum for Macau’s creative economy.
*Lucky Draw Mechanism: (1) Attraction Stamps and (2) Purchase Stamps
(1) Stamp Locations & Featured Characters | (2) Purchase Stamps (Participating Merchants) | Yuewen Classic IP Characters: Barra District | Barra District: Yuewen IP Pop-up Store (Navy Yard No. 1) | The King’s Avatar – Ye Xiu & Xiao Dian: Navy Yard No. 2, Barra District | MGM COTAI: Anytime | The King’s Avatar – Ye Xiu: St. Augustine's Square | MGM MACAU: Pastry Bar | Lord of Mysteries – Meowstery: Lilau Square | Rua das Estalagens: Kam In (Alua e Comidas Portuguesa) , PANPAN, Chaa, Cafe Fantart, Cafe T.H.S. Honolulu, Glow Gelato, Ravine, Voyage Thai Kitchen | The Outcast – Feng Baobao & Zhang Chulan: Maritime Museum Square | Rua da Felicidade: Fat Siu Lau | The Outcast – Wang Ye & Zhang Lingyu: Rua dos Ervanários | | The Outcast – Zhuge Qing: Chapel of St. Francis Xavier, Coloane | | Digital Photo Spot: Spectacle, MGM COTAI |
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Lucky Draw Mechanism:
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Attraction Stamp (8 types) | | |
*Collecting stamps grants a maximum of 1 chance to win a prize. |
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Purchase Stamp (12 types) | 1 stamp | 1 chance |
Purchase Stamp (12 types) | 3 stamps | 2 chances |
| Purchase Stamp (12 types) | 6 stamps | 3 chances |
| *Purchase stamp redemptions must include at least one "Yuewen IP Pop-up Store" stamp. Max 3 entries per person for purchase stamps. |
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Prizes:
IP Macau-themed balloons, bookmarks, exclusive souvenirs, and Themed Macau Cruise tickets.
Get up close, dive into an immersive celebration, and unlock a brand‑new way to experience IP × city parades. Don’t miss it!
This spring, come meet your favorite IPs—follow the “Yuewen IP Hopping Adventure” and explore a whole new journey.