MGM joins hands with Yuewen Group to drive MICE economy through IP and upgrade creative industries in Macau

From March 26 to April 19, MGM will join hands with Yuewen (China Literature Limited), with the support of the Economic and Technological Development Bureau of Macao SAR, Commerce and Investment Promotion Institute of Macao SAR, Cultural Affairs Bureau of Macao SAR, Macao Government Tourism Office and Marine and Water Bureau of Macao SAR, to launch the “Discover New Worlds, Yuewen IP Tour Festival at Macau”. This initiative will bring popular intellectual properties (“IPs”) into MICE venues as well as neighborhoods across the city. In addition to IP-themed forums and business-matching sessions, the festival will encourage visitors to explore local shops and photo-worthy landmarks in Macau, thereby driving foot traffic and stimulating community spending. Through this partnership, MGM aims to introduce top-tier content and resources to create more opportunities for young creators and emerging professionals – enabling them to gain practical experience and broaden their development in lifestyle and digital communication.

Linking MICE with Creative Industries: MGM partners with Industry Leaders to Explore New Business Models

On March 27, the annual “Yuewen Global IP Awards 2025” will debut at the MGM Theater at MGM COTAI, bringing together Yuewen’s authors, representatives from cultural and creative industries, as well as acclaimed singers, actors, and film/TV celebrities from Mainland China, to unveil its signature annual awards. This marks the first time the award gala is being staged in Macau, introducing pioneering content and drawing significant industry attention to the city, enhancing the appeal and distinctiveness of high-end cultural MICE events.

On March 28, the “Yuewen IP Industry Forum” will take place at Fantasy Box, the multipurpose venue at MGM MACAU. The forum will gather representatives across the IP industry chain, including literature, film and animation, digital gaming, designer toys, and AI technology. It will focus on showcasing, trading, and implementing IP collaborations within various scenarios, with dedicated networking sessions to facilitate cooperation.

As the hosting platform, MGM is partnering with Yuewen to bring leading IP ecosystem resources to Macau. Leveraging MICE venues and event mechanisms, MGM aims to enable on-the-ground collaboration opportunities for local cultural tourism, cultural and creative sectors, and the MICE industry as well as SMEs. This initiative will drive the implementation of projects in IP licensing, content co-creation, IP derivative products, immersive experiences and digital applications.

Locking in on New AIGC Trends to Open New Opportunities for Local Young Creators

AI-generated content (“AIGC”) has developed rapidly in Mainland China in recent years, enabling more rapid production and easier dissemination across social media platforms, which has created new content-creation and industry-entry opportunities for young creators. At the Yuewen IP Industry Forum, Yuewen will announce the launch of a series of AIGC video-support initiatives to provide funding and resource assistance for young creators. On the same day, a masterclass about “comic-style short dramas” (“Manju”) will be specifically held to share practical content-creation and technical methods.

Enhancing Macau’s cultural reputation through industry gala

On March 27, the annual “Yuewen Global IP Awards 2025” will be held at the MGM Theater at MGM COTAI, to unveil a total of 20 annual awards across IP, authors, animation, short dramas, comic-style short dramas, IP derivative products, films/TV, and digital gaming. This marks the first time the award gala is being staged in Macau, combining the influence of top-tier content with the capacity of the MICE sector, further enhancing the city’s cultural-MICE identity.

“Yuewen IP Hopping Adventure” expands IP-themed experiences to community

From March 26 to April 19, the “Yuewen IP Hopping Adventure” will bring IP-themed experiences into the city and local communities, connecting World Heritage sites and popular spots in the old town. The campaign will also partner with neighborhood merchants to let visitors collect stamps through consumption and redeem IP-themed gifts. The hopping adventure encourages cross-district exploration, boosting visitors’ longer stays, community foot traffic and spending.

The “Yuewen IP Pop-up Store” will be launched at Navy Yard No. 1 located in the Barra district. The store will feature a themed exhibition, limited-edition check-in points, and an on-water inflatable IP installation. On March 28, cosplayers dressed as IP characters will appear at the pop-up store and throughout the community to interact with fans. During the event period, IP-themed cruises and shuttle bus services will be arranged, while MGM restaurants will introduce limited IP-themed menus. Cosplayers dressed as popular IP characters will also join the “2026 Macao International Parade” on March 29.

Exploring Diverse Possibilities in Cultural–Tourism Integration

The collaboration between MGM and Yuewen spans multiple formats — from IP industry forums and youth talent development initiatives to a high-profile awards gala and city-wide experiential adventure. By integrating leading cultural IP resources with Macau’s distinctive local experiences, the partnership injects fresh momentum into industry exchange, project collaboration, and urban consumption. Moving forward, MGM will continue to work closely with partners across different sectors to bring Macau more culturally driven tourism experiences and cross-industry collaborations that blend strong content creation with robust market connectivity.

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About MGM

MGM is an abbreviation for MGM China Holdings Limited (HKEx: 2282) and is a leading developer, owner and operator of gaming and lodging resorts in Greater China. We are the holding company of MGM Grand Paradise, SA which holds one of the six gaming concessions to run casino games in Macau. MGM Grand Paradise, SA owns and operates MGM MACAU, the award-winning premium integrated resort located on the Macau Peninsula and MGM COTAI, a contemporary luxury integrated resort in Cotai. 

MGM MACAU is a Forbes Five-Star luxury integrated resort inspired by the arts with every element of the resort infused with creativity and style. MGM MACAU has approximately 600 guest rooms and suites and boasts a number of distinguishing features, including the architecturally stunning European-inspired Grande Praça, housed under a soaring glass ceiling. The POLY MGM MUSEUM spanning almost 2,000 square meters, is constructed in accordance with Chinese national standards for the exhibition of Grade-One cultural relics. MGM MACAU’s world class facilities also include conference and event facilities, spa, and seven signature restaurants and bars to fulfill any gastronomic craving. Our property is conveniently located on the Macau Peninsula and is directly connected to the luxury retail shopping complex, One Central.

Designed as the “jewelry box” of Cotai, MGM COTAI offers approximately 1,400 hotel rooms and suites, meeting space, high end spa, retail offerings, food and beverage outlets as well as the first international Mansion at MGM for the ultimate luxury experience.  MGM has joined hands with renowned Chinese filmmaker Zhang Yimou to set up the “Macau 2049” residency in MGM Theater. The Spectacle at MGM COTAI becomes the record holder of the largest free-span gridshell glazed roof (self-supporting) on January 19, 2019, making it the first architectural and structural GUINNESS WORLD RECORDS™ title for Macau, China. MGM COTAI is being developed to drive greater product diversification and bring more advanced and innovative forms of entertainment to Macau as it grows as a global tourist destination. MGM COTAI is the only mega complex and hotel in Macau to gain three-star certification in both Green Building Design and Operation Label, as well as the first hotel in the Greater Bay Area and second in Greater China to receive the certifications.

MGM China is majority owned by MGM Resorts International (NYSE: MGM) one of the world's leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, ARIA, MGM Grand, Mandalay Bay and Park MGM. For more information about MGM Resorts International, visit the Company's website at www.mgmresorts.com.

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